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Moving from the nonregulated market to the regulated cannabis market is not a jump many OG growers were able to successfully make. Our guest is Jesse Porter, one of the few OGs who found success in the legit cannabis industry. His journey in cannabis started in 2004 years ago when his mom was diagnosed with cancer. As a cultivator, dispensary operator, business owner, and solutions provider he’s been lucky to learn from a rich community of cannabis growers. Today he represents GlowGlide, a rack manufacturer, and focuses on OG advice improving Quality, Quantity, Consistency, and Efficiency for commercial cannabis operations around the world.
OG California Grower Turned Founder
I asked Jesse extensive questions about his life journey entering cannabis, how he turned legit when legalization was passed, and his current work at GrowGlide.
Topics we discussed include:
- I asked Jesse about his background in the agronomy business, and how it aligned with his polysci degree from Berkley. He sees his education as a path to becoming a lifelong learner.
- I mentioned states like CA OR CO MI are flooded with flower products and asked how he was addressing this challenge.
- Cannabis has all the problems of every industry and then some given its legal status federally. So it begs the question, why did he enter the cannabis industry when it could have been easier elsewhere?
- When it comes to GrowGlide I asked if his sole market is cannabis and how they also serve other ag products like microgreens and others.
- There is a great opportunity in this industry. We are just starting. New states coming online are certainly experiencing that. More mature states are experiencing difficult challenges. I asked Jesse how he sees the future and what advice he has for others in the industry.
How to Connect with Jesse Porter
Reach out and connect with the links below:
Attend the Canna Drinks Expo
Get your visitor tickets to San Francisco and Chicago and join the biggest cannabis beverages gathering in the world.
Are you curious about the future direction of the cannabis drinks industry in the United States? If so the place to be is the Cannabis Drinks Expo, hosted by the Beverage Trade Network. This event will be the biggest global gathering of cannabis drinks professionals ever, bringing together drinks producers, manufacturers, brand owners, distilleries, and brewers all in one place for a spectacular expo and business conference. This will be my third time attending I won’t miss it!
The major theme of the Cannabis Drinks Expo will be on growing your business and growing your bottom line. So if you’re a brand owner, or a distillery or brewery looking for an on-ramp to the very aggressively growing U.S. cannabis industry, this event will provide the perfect platform for growth. The premier place to meet potential business partners and interact directly with brand representatives, distributors, and other industry professionals.
San Francisco July 27th, 2023
Chicago August 1st, 2023
Cannabis Advocate Podcast
The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success.
This is a production of Habanero Media. https://habaneromedia.net
To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact
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