Cannabis Marketing Challenges with Sam Fisher #144

So, today we’re diving into the nitty-gritty of cannabis marketing. The industry’s got its challenges. It’s like walking through a maze while juggling. It’s still federally illegal, and guess what? Tech giants like Instagram, Facebook, and Google are playing hard to get. It’s like they’re the cool kids at the party, and we’re all just trying to get an invite. Our guest, Sam Fisher,  is the co-founder of Green Dispensary Marketing, a marketing agency that’s all about cannabis dispensaries. Sam’s on a mission to help cannabis dispensaries conquer the digital marketing world with strategies that actually work. No smoke and mirrors here, just good old-fashioned results. Sam’s got some advice for all you listeners out there trying to build your brand.

Marketing Pitfalls in Cannabis Dispensaries

I just read an article on Berner, the Founder of cookies and it said that he created a brand before he had a company, ie before weed was legal. But today it’s the opposite, established companies creating a brand to differentiate. What do you think about this take?

The industry is saddled with issues given it’s still federally illegal and many tech companies take the same point of view e.g. Instagram, Facebook, and Google, What advice do you have for listeners trying to build a brand?