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Benefits of a Cannabis Advertising Cooperative with Gabby Pavelko #72

September 23, 2022
acannability gabby and pat

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acannability gabby and pat

What can you do to optimize your advertising dollars? Have you considered joining a cannabis advertising cooperative?  In this episode we meet Gabby Pavelko from Acannability. I met Gabby at the Southern Hemp Expo and again at Benzinga and we discuss the benefits of businesses pooling advertising across the cannabis  and hemp industry.  It’s case of a rising tide floats all boats.

 What’s an Advertising Cooperative?

A good example is the Got Milk campaign and Sunkist. They are campaigns that are funded by members of the organization to spread an awareness across the industry. Businesses in an industry come together and cooperatively promote.  This can be done for cannabis including CBD, THC regulated products and industrial hemp.  Campaigns would show the benefits the products bring. They are educational in hopes of eliminating stigmas.
It also creates a forum for business owners to come together.  Accanability is creating the cooperative. Members can shape the campaign. An example: They ran a CBD topical campaign that boosted sales across all brands. Brands have a difficult challenge in cannabis.
They also have an association for not-for-profits in the cannabis industry. They are offering webinars to socialize the process (see more in the links below). For Gabby it’s a passion for her to promote cannabis as medicine.  This cooperative furthers her passion and making a difference in this industry.

How to Find Acannability

To learn more about the Acannability cannabis advertising cooperative:

Website – https://acannability.com/
Twitter – https://twitter.com/acannability
Facebook – https://www.facebook.com/Acannability-108581781805728
LinkedIn – https://www.linkedin.com/company/acannability/, https://www.linkedin.com/in/gabrielle-pavelko-3b86917/
Instagram – https://www.instagram.com/a.cann.ability/

This is Gabby Pavelco https://www.linkedin.com/in/gabrielle-pavelko-3b86917/

Cannabis Advocate Podcast

The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success.

This is a production of Habanero Media.  https://habaneromedia.net

To subscribe to the podcast go to  https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact

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