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I’ve tried a lot of cannabis drinks and frankly most of them are horrible. If their not to sweet, they have strange smell, or a chemical aftertaste that I find wretched. With that said I know that I’m not the average customer. I like black coffee, IPAs, and dry wines. I’m the opposite of the target customer. Or am I. Last month and MJ Unpacked I tried a drink that blew me away. It’s called Fable and it’s exactly what I’ve been looking for. In today’s episode, we meet Ben Kennedy from Fable and discuss what it takes to make and launch a quality cannabis drink. Listen to how Ben describes it and then go out and buy one!Fable a Cannabis Drink For Discerning Palattes
On the Fable website is says, “We wanted to make a real drink with real ingredients, not a seltzer water or soda. A premium drink that truly offered an experience in consumption like that of a fine cocktail. A product people would drink intentionally”
In 2016 Fable embarked on a mission to revolutionize non-alcoholic adult beverages. Their experimentation with bitters, sours, and vinegar in their Denver home evolved into crafting non-alcoholic botanical cocktails, challenging the notion that such drinks lacked a compelling purpose. Recognizing the potential of cannabis to naturally enhance non-alcoholic beverages, the Kennedys sought to create an enticing alternative to alcoholic options. Early kitchen experiments laid the foundation for the four varieties of their product today. Fable’s development involved collaboration with a culinary council and meticulous consideration of flavor profiles, consumer preferences, and societal responsibilities like sustainability. Committed to using only real, high-quality ingredients, Fable distinguishes itself with its sediment, showcasing authenticity in contrast to chemical-laden alternatives. The cannabis used is sun-grown in California, sourced from pesticide and chemical-free farms in Mendocino and Humboldt counties.
How to Find Ben Kennedy at Fable
- Website: https://www.drinkfable.com/
- Email: bkennedy at bkkbventures.com
- LinkedIn: LinkedIn
MJ Unpacked Conference
MJ Unpacked is an exclusive trade event for qualified cannabis CPG brands, retail decision-makers, and accredited investors held at the MotorCity Casino Hotel, Detroit, MI. More than 60% of the delegates are C-level executives, and the remaining are managers or above. MJ Unpacked qualifies each registrant to ensure you meet with other license holders and accredited investors actively investing in the space. THC CPG brands promote their products in a cost-effective, turn-key, glass display case. Brands share their story and connect with retailers, potential license partners, and investors in one-on-one meetings at the event without being tethered to a booth.
Learn more about MJ Unpacked here https://mjunpacked.com/
Cannabis Advocate Podcast
The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success.
This is a production of Habanero Media. https://habaneromedia.net
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