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Did you know that there are limits to what you can claim when marketing cannabis? Asa Waldstein is a Certified Clinical Herbalist and a 20-year natural products executive. In this episode Asa and I chat about bridging the compliance, marketing, and regulatory gap between the supplement and hemp industries. Asa chairs the American Herbal Products Association’s Cannabis Committee as well as a principal of the consulting company Supplement Advisory Group, a boutique group focusing on marketing risk analysis and practical marketing solutions.
Cannabis Compliance Marketing Claims
A warning letter is a FTC notice to crack down on false claims. Why is this a problem? It can threaten your business! A warning letter requires legal resources to answer, which takes away your mental bandwidth. Warning letters are a public notice and can scare away investors. Also, warning letters are used for future class action lawsuits. Avoid the warning letter before it’s an issue.
A claim is something that ends in an itis, a drug, or the word anti.
People can make reviews and can say whatever they want. But the seller must be careful to use reviews in a marketing campaign. Other terms to take seriously include, THC free or pesticide free. They maybe troublesome terms unless it’s 100% true.
Dietary supplement marketing examples that work include gaiaherbs.com and charlottesweb.com
Future of Cannabis Marketing
Future of the hemp and cannabis industry will be technologies that promote bio-availability products for efficiently absorbing cannabinoids into the bloodstream.
How To Connect with Asa Waldstein
The Cannabis Advocate Podcast
The Cannabis Advocate podcast advocates for businesses in the cannabis industry and the explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, producers and sellers of cannabis products. Many of these issues are unique to the cannabis industry, This podcast speaks to these common concerns and shares stories of success.
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