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Alisa Patterson is the cofounder of Balance Wellness. I met Alisa at MJBizcon and we immediately started talking about the future of Cannabis drinks. I shared my thoughts that finding a good cannabis drink is harder than finding a sober person at a Willie Nelson concert. She disagreed and off we went. In this episode we talk about the challenge of starting a drinks business, social equity, fund raising, experimentation and marketing.
Balance Wellness Drinks
Alisa’s passion for cannabis and mixology has led her to experiment for years, combining various strains, flavors, and dosages to create innovative and exciting cannabis-infused drinks. Her reputation has grown among friends, and local retailers in California. They haven took notice, inviting her to showcase her products at events. Through this market research, she found which recipes work. Alisa’s products have quickly gained a reputation for their quality and taste, and her success continued to grow as she refined her recipes and worked closely with local growers and cultivators to source the best ingredients.
This winter Alisa is ready to launch a range of cannabis drink products, in California dispensaries. Customers and retailers alike praise the taste, quality, and effects of Alisa’s products, and demand for them grows. Alisa is proud to see her hard work pay off and looked forward to new challenges and opportunities in the rapidly-evolving cannabis industry.
How to Connect with Alisa Patterson
To learn more about Alisa Patterson
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Phone 510-570-4005
- https://www.instagram.com/balance.wellness.thc/
Cannabis Advocate Podcast
The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success.
This is a production of Habanero Media. https://habaneromedia.net
To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact
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